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Yell Appoints Chief Strategy and Business Development Officer

Yell today announces the appointment of Matt Anderson to the new global role of Chief Strategy and Business Development Officer to provide leadership for Yell’s corporate strategy and business development for strategic partnerships.  His focus will be on driving the Group’s continuing digital transformation to become a leader in the emerging local eMarketplace.  

At the core of his role, will be building key global and strategic partnerships and working closely with Yell’s digital team to develop new digital solutions and products, as well as incubating new businesses with global potential.

Anderson joins Yell from Booz & Co. where, as a Partner in the consumer media and digital practice, he led cutting edge work in the EU, UK and US, helping companies adopt and create business value from the latest digital and technology trends in eCommerce, social media, mobile, and digital media and marketing.

Yell group revenues for six months ended September 30th 2011 decreased 12.2% to Pound Sterling 787.2.   Digital directories (Internet Yellow Pages) declined by 9,7%, print and other directory services fell 19.3%.  Free cash flow was Pound Sterling 156.6 million and reduced net debt to Pound Sterling 2,634.0 million.

Source:  Yell Press Releases

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