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TransUnion and Endo Networks Announce New Intercept Marketing Product, Embedding Gamification and Real-Time Decisioning 

TransUnion200TransUnion and Endo Networks have partnered to develop DecisionEdge(SM) Intercept Marketing.  This solution allows financial institutions to replace their “clipboard-based” acquisition strategy with touchscreen computers that embed gamification and automated acquisition techniques at venues such as branches, malls, sporting events, retail stores and airports, among other locations.

DecisionEdge Intercept Marketing employs behavioral science and the use of games and contests to improve consumer engagement by upwards of 800% over traditional practices, according to proprietary Endo Networks data. DecisionEdge Intercept Marketing enables real-time pre-screening, pre-qualification, decisioning and instant issuance to generate higher-value customer acquisition. Banks and other financial institutions can significantly increase both the quantity and the quality of new account acquisitions generated from their intercept marketing initiatives.

“For more than 10 years, TransUnion has been offering clients real-time decisioning that deploys risk, marketing and identity-management strategies for acquiring new customers and expanding existing relationships,” said Craig LaChapelle, vice president of business development in TransUnion’s financial services business unit. “Endo Networks provides an innovative way to extend this capability to face-to-face intercept marketing, creating a solution that is not only best in its class, but is unique in its field in terms of performance, reliability, flexibility, scalability and security.”

Appropriate products for acquisition through DecisionEdge Intercept Marketing include credit cards, mortgages, investing, personal loans, online banking enrollment and smartphone app enrollment. DecisionEdge Intercept Marketing programs work within established acquisition “cost-per-account” models, with no capital investment required of the bank.

DecisionEdge Intercept Marketing can be integrated into existing bank systems a lá carte or as a comprehensive solution. In most cases, DecisionEdge Intercept Marketing can be piloted in less than 6 weeks.

About Endo Networks:  Many of the world’s best-known companies are acquiring more, higher-quality customers through Endo’s advanced intercept marketing programs. Unique Endo Methodology applies science and technology to the time-proven practice of intercept marketing, producing much improved results in conjunction with increased time and cost-efficiencies.

Source:  TransUnion Press Release

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