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Tag Archives: TRA and Experian partner in Data Link

TRA and Experian Partner for TV / Auto Data Link

US media measurement and analytics firm TRA and auto market intelligence provider Experian Automotive are the latest partners to link TV audience data and automotive buying. ‘Media TRAnalytics TV Auto Ratings’ will automatically match auto registration with TV data at the household level. TRA’s patented Media TRAnalytics solution currently matches second-by-second TV tuning data from set-top boxes in 2.2 million ... Read More »