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Tag Archives: Testing for B-to-B Marketers: How Hard is It?

Testing for B-to-B Marketers: How Hard is It?

B-to-B marketers are often guilty of laziness when it comes to testing.  Well, to call it laziness may not be entirely fair.  It’s a fact that the typical B-to-B campaign targets universes that are too small to support a split test.  If you’re selling specialized machine tools, you’re lucky if you have 10,000 potential customers worldwide.  I work with a ... Read More »