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Tag Archives: Social Media

Credit Bureaus in India May Soon Use Social Media in Credit Scores 

Credit bureaus in India may soon use data and client feedback from social media sites like Facebook, Twitter and Yellow Pages in credit scores Experian, which provides information to companies, gathers a lot of information from the social media space such as comments on Yellow Pages, consumer forums, company websites and published reports. “We are working with a private sector bank ... Read More »

Schufa Germany: Research Project Concerning the Mining of Social Media Data Draws Political Flak

According to press reports SCHUFA, Germany’s largest consumer credit information supplier plans to use information it gathers online, including information from individual social media such as Facebook and others, in its analysis of an individual’s creditworthiness.  SCHUFA, plans to use Social Media data to study a person’s relationships in determining how that might affect their ability to pay their bills, ... Read More »

Putting Social Media to Work Leads to Greater Customer Loyalty

Despite the proliferation of corporate Facebook pages and Twitter accounts during the last couple of years, most businesses still effectively remain on the sidelines.  The gap between the early adopters and those waiting to take the plunge has actually widened.  While the average billion-dollar company spends $750,000 a year on social media, according to Bain & Company analysis, some early ... Read More »

Five Ways to “Get Real” With B-to-B Social Media

Today, 89% of B-to-B marketers in the U.S. are using social media, says a study conducted by iTracks and the Business Marketing Association (BMA).    In fact, B-to-B use of social media may have even eclipsed that of consumer marketers, according to another report from White Horse Productions.  But the B-to-B marketers who Ruth P. Stevens talks to are still sound ... Read More »