Home » Tag Archives: Ruth Stevens on Campaign Budget

Tag Archives: Ruth Stevens on Campaign Budget

How Big Should Your Campaign Budget Be?

At the ClickZ Live conference in New York, Michelle Killebrew presented an interesting case study of an IBM campaign called Rethink Business. It got me thinking (or, should I say, rethinking?) about campaign budgeting. My question is: How do you set a budget for a multi-touch, multi-target B2B digital campaign like the one Michelle was describing? The short answer is: Spend as much as ... Read More »