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Tag Archives: marketing automation

Marketing Automation Is Not Marketing Strategy

Too often, these days, I am hearing B2B marketers mouth claims like “We got this new [fill in the brand] automation tool, so now we can reduce headcount.”  Or, “Once this automation system is installed, it will take our marketing to the next level.”  This worries me.  Marketers sometimes see automation as a silver bullet.  But it’s only a tool.  ... Read More »

Oracle Acquires Software Maker Eloqua for $810 Million

Oracle Corp. agreed to buy Eloqua Inc, a maker of marketing automation software that listed on the Nasdaq in August, for about $810 million, underlining Oracle’s efforts to drive growth through cloud-computing services. Eloqua provides powerful business insight to inform marketing and sales decisions today that drive revenue growth tomorrow.  More than 1,000 clients rely on the marketing automation power ... Read More »