Home » Tag Archives: Lead Generation

Tag Archives: Lead Generation

B2B Marketing Myth-busting, Redux

By Ruth P. Stevens With a tip of the hat to Bob Bly, whose June article in Target Marketing magazine dispels 7 B2B marketing myths, I’d like to tackle some myth-busting of my own.  Myth No. 1:  Lead generation is the top job of B2B marketers.  There is overwhelming evidence that B2B marketers consider lead generation their most important contribution. ... Read More »

Outsell Analyst Chuck Richard Knocks the “200 Free Leads” Business

Information industry analyst Chuck Richard took aim at a broad swath of data vendors offering low-cost marketing and sales leads, proclaiming that “shallowly pre-qualified contacts” are fueling the “200” or “500 free leads” offers that are sending a dangerous signal to the industry. In an analysis published by information-industry advisory firm Outsell, Richard argues that marketers surveyed by the research firm ... Read More »