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Tag Archives: Inivio

Veda Acquires ‘The Prospect Shop’

Veda announced the acquisition of direct marketing and data agency The Prospect Shop (TPS).  The investment is part of Veda’s growth strategy for its marketing services division, Inivio. The acquisition of TPS expands Inivio’s offering into the not-for-profit market sector and business to business marketing. TPS provides target marketing services to improve return on marketing investment (ROMI) for their customers ... Read More »

Veda Acquires KMS Data in NZ Delivering on its Growth Strategy for Marketing Services

Veda announced the acquisition of New Zealand data and analytics company KMS Data.  The investment is part of Veda’s growth strategy for its Marketing Services division, Inivio, and provides a platform to extend Australian solutions to the New Zealand market. KMS Data will be re-named Inivio New Zealand. KMS Data is a key player in the New Zealand consumer marketing ... Read More »

Yahoo!7 and Inivio (Veda) in Data Partnership

Yahoo!7 and Inivio, the marketing services division of Veda, announced a new commercial partnership in Australia. The partnership will see Yahoo!7 leverage Veda’s extensive offline data through Inivio to deliver highly targeted, effective online advertising to consumers. Yahoo!7 will leverage its existing online data, addressable audience and targeting expertise with Inivio’s consumer insights from around 95% of the population.  Collaboratively, ... Read More »

Veda Steps up Growth Strategy with Datalicious Investment

Veda Group Limited (Veda) announced that it has invested in data and analytics agency Datalicious, acquiring a controlling position in the company.  The investment is part of Veda’s growth strategy for its Marketing Services division, Inivio.  Veda Chief Executive Nerida Caesar said the investment was consistent with Veda’s growth strategy to make targeted bolt-on acquisitions and investments. Datalicious, founded in ... Read More »

Veda Renames its Marketing Services Division – Announces Partnership with Datalicious

Inivio (Veda’s Marketing Services Unit) announced a partnership with Datalicious to revolutionize content delivery to corporate websites Australian marketers can revolutionize content delivery on corporate websites – making the ‘one size fits all’ home page a thing of the past – through a first of a kind solution from Inivio and Datalicious, launched recently at the ADMA conference in Sydney.  ... Read More »