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Tag Archives: Experian Marketing Services

Experian Marketing Launches OmniView

Experian Marketing Services unveiled OmniView™, a persistent data-linkage technology that creates a real-time single customer view, as part of the Experian Marketing Suite.  The single customer view, or persistent identity, created by OmniView allows organizations to increase the precision, authenticity and sophistication of their marketing campaigns across channels and devices. Since introducing the industry’s first linkage-technology product, Experian Marketing Services ... Read More »

Experian Marketing Services Releases New Social Engagement Tools for Cross-Channel Marketing Platform

Multivariate testing and workflow enhancements also added to help drive more streamlined campaign management. Experian Marketing Services, a provider of integrated consumer insights and targeting, data quality and cross-channel marketing, today released new enhancements to its global cross-channel marketing platform to help marketers more effectively execute meaningful and well-coordinated campaigns across all channels.  Read More »

Experian Marketing Services USA Volume Increased

CheetahMail 2012 Q2 email benchmark report shows total open rates increased; 70 percent growth of brands utilizing social features within email campaigns Experian Marketing Services showed that email volume has increased 10 percent in Q2 2012 versus Q2 2011 according to the Experian® CheetahMail® 2012 Q2 email benchmark report.  Experian CheetahMail also found that total open rates increased 1.5 percent ... Read More »

Experian Marketing Services releases 2012 Digital Marketer: Benchmark and Trend Report

Newest edition of expert-written annual guide provides marketers with a deeper understanding of how to reach and engage customers in today’s hyperconnected and complex digital world Experian Marketing Services announced the release of the 2012 Digital Marketer:  Benchmark and Trend Report. Now in its fourth year, this 128-page report has become the go-to resource for key industry benchmarks, insights and ... Read More »