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Tag Archives: Datasea

IRI Acquires Chinese MR Firm Datasea

Retail and healthcare data giant Information Resources Inc (IRI) has acquired Chinese MR and analytics services company Datasea, which focuses on the retail and CPG industries. Terms of the deal were not disclosed. Datasea has offices in Beijing, Shanghai, Guangzhou and Jinan, supported by a nationwide service network. The firm provides customer research, brand research, satisfaction and loyalty programs, new ... Read More »