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Tag Archives: Campaign tracking

Demandbase Debuts B2B Marketing Cloud

Campaign tracking monitors ROI for individual accounts across the funnel. Demandbase introduced the B2B Marketing Cloud, a subscription-based platform that the company claims is the first to tie acquisition costs for target accounts to revenue.  The cloud’s centerpiece, Performance Manager, is a dashboard that allows marketing executives to view campaign performance for individual accounts across the sales funnel. “We have ... Read More »