Business leaders don’t think of digital as central to their business because in the past, it hasn’t been. But now your customers, your products, your business operations, and your competitors are fundamentally digital. A piecemeal strategy of bolting on digital channels or methods is no longer sufficient. Instead, you must think of your company as part of a dynamic ecosystem of value that connects digital resources inside and outside the company as needed to compete. This report shows how you must harness digital technologies, both to deliver a superior customer experience and to drive the agility and operational efficiency you need to stay competitive.
As a business leader, do you get the feeling that you’re no longer playing the same game that you once were? It’s not you; the world has changed. The things that used to set companies apart — such as economies of scale, distribution strength, and brand — are far less potent than they used to be. Why? Because digital technology has fundamentally changed two things: the dynamics of the markets in which you operate and the speed needed to remain competitive.
We all recognize that the digitization of our businesses and society is unstoppable, thus it is better to embracing it rather than fighting it. Please find below a report published by Forrester Research on this subject: “The Future Of Business Is Digital”