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SHIFT and Acxiom Partner to Maximize Marketing ROI by Combining Custom Audience Data and Media Buying Solutions

marketing in the cloud iStock_000025421040SmallSHIFT, a leading marketing software company for social advertisers, announces the integration of Acxiom’s AOS into SHIFT’s Open Marketing Cloud, which provides tools for planning, optimizing and analyzing social advertising campaigns for global brands, including 10 of the top 20 largest advertisers in the world.  The integration brings data and media buying together, enabling marketers to drive more targeted campaigns and maximized performance.

SHIFT’s proprietary marketing cloud technology empowers brands to automate their social marketing campaigns to meet their business objectives across Facebook, Twitter and LinkedIn. Acxiom’s audience segments and predictive models provide marketers the ability to create targeted audience groups that are proven to significantly increase ROI while reducing cost per conversion.

By integrating Acxiom’s AOS into SHIFT’s Open Marketing Cloud, marketers have access to the same Acxiom award-winning audience segments and predictive models they depend on for targeting audiences across any channel. Media buyers can now instantly access these audiences in SHIFT’s Facebook ads solution and leverage it for existing or new campaigns.

About SHIFT: 
SHIFT is the leading marketing software company for social advertisers. SHIFT’s Open Marketing Cloud provides solutions for planning, optimizing and analyzing social advertising campaigns for global brands, including 10 of the top 20 largest advertisers in the world. SHIFT’s proprietary marketing cloud technology enables brands to automate their social advertising campaigns to meet their business objectives across Facebook, Twitter and LinkedIn. SHIFT is a Facebook Strategic PMD, Twitter Ads API Partner and LinkedIn Sponsored Updates Partner. SHIFT is based in Los Angeles, with additional offices in Palo Alto, Chicago, New York and London. For more information, visit http://www.SHIFT.com.

Source: Prweb.com

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