Rocket Fuel announced the completion of the acquisition of X Plus Two Solutions Inc, the parent company of [x+1], a leading provider of programmatic marketing and data-management solutions. The acquisition of [x+1] significantly expands the market opportunity for Rocket Fuel, enabling integrated storytelling across the customer journey, accelerating the company’s entry into the digital marketing enterprise SaaS market, and leveraging an enterprise sales and marketing infrastructure to drive growth.
Rocket Fuel’s vision of Marketing that Learns™ is to develop a unified SaaS marketing platform where we can apply AI to the entire customer journey, to drive performance for marketers and increase relevance and value for consumers. As Rocket Fuel and [x+1] technology come together the solutions will empower marketers and their agencies to unlock unique insights and uncover data patterns that connect the dots across addressable channels such as web, email, display, mobile, social, and video, as well as channels previously not programmatically accessible like print, direct mail, and point-of-sale.
About Rocket Fuel
Rocket Fuel delivers a leading programmatic media-buying platform at Big Data scale that harnesses the power of artificial intelligence (AI) to improve marketing ROI in digital media across web, mobile, video, and social channels. Rocket Fuel powers digital advertising and marketing programs globally for customers in North America, Europe, and APAC. Customers trust Rocket Fuel’s Advertising That Learns™ platform to achieve brand and direct-response objectives in diverse industries from luxury cars to financial services to retail. Rocket Fuel currently operates in more than 20 offices worldwide.