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Predictive Analytics Expert eBureau Spins Off Digital Ad Targeting Business

Predictive analytics firm eBureau announced in January that it has spun-off its online advertising targeting business into a new company called TruSignal™.

TruSignal will focus its product, sales and marketing efforts on pursuing business opportunities among Fortune 500 consumer brand advertisers, direct response-oriented online marketers, and their interactive marketing agencies.

TruSignal helps leading consumer marketers and their advertising agencies discover and reach their ideal audiences at scale across  one-to-one digital marketing channels, including display, video and mobile. TruSignal’s patented data mining and predictive analytics platform enables both direct marketers and brand advertisers to more precisely target their digital advertisements for improved campaign results. 

eBureau provides a powerful suite of predictive analytics and real-time information solutions to help consumer-facing businesses prevent online fraud, manage payment and credit risk, and improve operations. Clients span numerous industries and rely on the company’s consumer scoring, identity verification, authentication, and location services to make instant, data-driven business decisions. Launched in 2007, eBureau is a wholly-owned subsidiary of xTech Holdings, Inc. Its investors include Redpoint Ventures, Split Rock Partners and Tenaya Capital. For more information, please visit www.ebureau.com.

Source: eBureau Press Release

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