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Platform Revenues Drive Information Company Valuation

Steve Goodall, Executive Vice President of Outsell gave a riveting overview of the current state of information services in the BIIA Forum 2011.  His message to BIIA members was: Help your customers make money, save money, or mitigate risk.  Develop platforms, not products. Invest in Web and customer analytics and perform at industry benchmarks or better.

To reiterate the point about platforms Outsell followed up with a study of information companies who generate revenues from platform services.  Outsell found that a US$100 million company which generates 25% of revenue from platform services has a valuation of US$ 62 million higher than a company which does not have platform services.

Source:  Outsell Insight 2012-02-28  Outsell Study on Drivers of Valuation

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