THE CHALLENGE: Technology is changing quickly, personal information is shared, collected, stored, and used in more ways than ever, and pressure is building globally for countries to better address consumer privacy. This drives opportunity and innovation for publishers, data, and information providers — while creating new risks and uncertainty.
HOW THIS REPORT CAN HELP: General counsels, heads of government affairs departments, and executives across information and publishing markets will understand issues arising from regulatory and legislative proposals and the potential financial impacts if they were to become law. Leaders will gain insight into regulatory trends and their drivers, ways to position to take advantage of uncertainty and public opinion, and what things to consider in areas such as e-commerce, marketing, and data brokerage.
WHY CARE: Proactively integrating data privacy protection into business models can pay off in earned consumer trust and in savings in both time and money in the long run. The key is to determine early which proposals are most likely to become law, what their financial impacts may be, and the best options for compliance.
Link to this report – http://www.outsellinc.com/store/products/1209