Origami Logic, a developer of marketing intelligence solutions, announced that it raised $15 million in Series B financing, bringing total investment in the company to $24.3 million. The round, led by Jafco Ventures, included participation from existing investors Accel Partners and Lightspeed Venture Partners. Jeb Miller, a general partner at Jafco Ventures, will join Origami Logic’s Board of Directors. The funds will be used to ramp up Origami Logic’s engineering, sales and marketing efforts to meet increasing market demand.
“With the ever expanding number of different services marketers use today to reach and engage their customers, senior marketing and analytics professionals find themselves making decisions without complete, accurate, or timely information.” said Opher Kahane, Origami Logic’s CEO and co-founder. “We’re helping solve that challenge. With our marketing intelligence platform, brands become more informed and nimble. They use the platform, which allows them to easily collect and organize disparate marketing data, to discover, quantify, visualize, and evaluate everything that is happening with their campaigns and programs. We’re thankful for the confidence that Jafco and our existing investors have shown us. Their support will enable us to continue to innovate in the marketing intelligence domain and invest in the resources we need to effectively serve the market.”
“Digital is totally changing the marketing landscape and marketers are trying to figure out how to effectively use data to get the most out of their efforts,” said Jeb Miller, general partner at Jafco Ventures. “The feedback Origami Logic is getting from their early customers shows that they are building something special to address this problem. We are excited to be working with Opher and his team as they enter the next phase of their business.”
About Origami Logic: Origami Logic is changing the way businesses measure, analyze, and optimize their marketing efforts. Through its next-gen marketing intelligence platform, organizations make better, more informed decisions by using their data to discover, quantify, visualize and continuously evaluate their marketing-based business drivers. The company, based in Menlo Park, Calif., is backed by leading investors, including Accel Partners, Jafco Ventures, and Lightspeed Venture Partners, and is led by a team with previous experiences at Facebook, Google, Jive Software, Juniper Networks,
Source: OrigamiLogic Press Release