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Oracle Acquires Software Maker Eloqua for $810 Million

Oracle Corp. agreed to buy Eloqua Inc, a maker of marketing automation software that listed on the Nasdaq in August, for about $810 million, underlining Oracle’s efforts to drive growth through cloud-computing services.

Eloqua provides powerful business insight to inform marketing and sales decisions today that drive revenue growth tomorrow.  More than 1,000 clients rely on the marketing automation power of Eloqua to improve demand generation and lead management while driving more qualified leads. Eloqua’s customers include Adobe, AON, Dow Jones, ADP, Fidelity, Polycon and National Instruments.  For more information, visit www.eloqua.com,

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