Experian recommends the following actions:
- Attain multiple and new sources of data
- Achieve a holistic view of customers
- Provide real-time, consistent and pre-qualified decisions
- Use multi-channel automation across all customer touch points
- Embrace advanced analytics across the entire organization
According to a new report published by Experian seventy-eight per cent of organizations across Europe, the Middle East and Africa (EMEA) see online fraud as their biggest current challenge, but 79 per cent believe it will continue to grow and become an even bigger threat in five years’ time. This is according a new report launched by Experian.
In particular, account takeover fraud is currently experienced by 47 per cent of telecoms and financial services organizations, but 71 per cent believe it will become a more serious issue across EMEA during the next five years.
The study, Experian Decisioning Vision 2020 (DV2020) EMEA, analyzed findings from 255 key decision makers from 195 telecoms and financial services organizations in eight regions across Europe, the Middle East and Africa (EMEA). It also revealed that identity theft, which is currently a key issue for 24 per cent of businesses in EMEA, is expected to double in the next five years and become a serious concern for 48 per cent of businesses.
Charles Butterworth, Managing Director, Experian, EMEA, said: “Fraud is becoming more complex with the challenges of multi-channel customer engagement, increased regulations and cross-border activity. Losses to fraud around the world currently amount to £2.91 trillion a year . The rapid rise in demand for online banking, combined with very little security on devices means there are huge opportunities for cyber criminals, leaving many people and businesses exposed and extremely vulnerable. The cost of fraud could increase significantly.”
Many organizations are struggling to reach a balance between stringent fraud control and a satisfying user experience. Three in four organizations see fraud integration across internal systems as an issue that urgently needs addressing now, while nearly four in five believe it will still be a major issue in five years’ time.
Over 70 per cent stated that protecting the business whilst ensuring a good customer experience would be their biggest future challenge. Indeed, 92 per cent of respondents reported that they were held back from tackling fraud because of fears of impacting the customer experience.
Organizations can read the full EMEA report and also use Experian’s interactive tool to find out if they are ready for 2020, by visiting www.decisioningvision.com.