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Nielsen Acquires R.R.Bowker’s Business Intelligence and Commerce Solutions

Nielsen, the media and information measuring service, is acquiring book data vendor R. R. Bowker’s Business Intelligence and Commerce Solutions product units.  The deal will close in a month, and gives Nielsen the ability to measure e-book sales in the U.S. and U.K., while also tracking book volume and sales trends using a variety of demographic criteria.

The two services will be integrated into the Nielsen book tracking platform—which includes the BookData, BookNet, Registration Agencies and BookScan services—and will also allow Nielsen to offer retailers a service that can source and order books throughout the English-language book market. R. R. Bowker will continue to work with publishers in the critical role of building technology tools for book discovery through such services as its role managing ISBN identifiers and its Syndetic and Summon services.

Source: Publishersweekly.com

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