Nielsen agreed to buy market research firm Harris Interactive for about $116.6 million. Nielsen agreed to pay $2 per share, but the price may change. The per-share amount is 4 percent below Harris Interactive Inc.’s $2.08 Friday closing price.
Harris Interactive CEO Al Angrisani said in a statement on Monday that the company chose the Nielsen transaction after a review of its strategic options that started earlier this year. John Lewis, president of the Americas for Nielsen, said in a statement that the acquisition adds to the company’s existing capabilities and will provide growth opportunities in other industry sectors.