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Nielsen Acquires Harris Interactive for US$117 million

Nielsen agreed to buy market research firm Harris Interactive for about $116.6 million.  Nielsen agreed to pay $2 per share, but the price may change. The per-share amount is 4 percent below Harris Interactive Inc.’s $2.08 Friday closing price.

Harris Interactive CEO Al Angrisani said in a statement on Monday that the company chose the Nielsen transaction after a review of its strategic options that started earlier this year.  John Lewis, president of the Americas for Nielsen, said in a statement that the acquisition adds to the company’s existing capabilities and will provide growth opportunities in other industry sectors.

Source: Boston.com/business/technology

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