Nielsen has acquired Chicago-based fresh food industry research specialist The Perishables Group. Terms of the deal were not disclosed. The Perishables Group was founded by in 2000 by Bruce Axtman, who spun off a consulting practice he created while he was a Partner at Willard Bishop Consulting. The company’s offerings include consumer and trade research, syndicated data and category development software, along with marcoms services.
The deal has been made to bolster Nielsen’s move to offer ‘total store reporting’, and adds to its recent acquisition of market response modeling specialist Marketing Analytics.