NetProspex has been ranked 10th in the midsize business category of the Boston Globe’s annual list of the Top Places to Work in Massachusetts. This recognition is another in a long line of recognition NetProspex have received from prestigious award programs including Inc.’s 500/5000 and the Boston Business Journal’s Innovation All Stars. These are all huge honors, of course, but there is something really special about this one. That’s because the Globe’s ranking is based on surveys completed by the people who know the companies best – the employees themselves.
At NetProspex, we’re proud of our roots. We are a data company. We have lived and breathed B2B company and contact data since our founding in 2007. But we are even more excited about where the B2B marketing world is heading. One driven by content, supported by technology, and fueled by data.
The focus on data is evolving. Marketers want to get more out of the data they already have. They want to focus more on the data that matters (and less on the data that doesn’t). In short, they want less better data. Not big data. No one knows what that is any way. So we focus our data factory on helping marketers gather insights about their data, continuously steward their data for better accuracy, and help them identify new data segments that are the most opportunistic for their business. We know data is difficult to manage – and we’re ready to help you get more efficient in using it to generate demand.