61% of North American companies intend to increase investments in market intelligence in 2010-2011 according to the 2009 Global Market Intelligence Study by Global Intelligence Alliance.
Many North American companies have spent the last two years focused on tighter cost management and improving their competitive advantage. The recession has been a huge wake-up call on the important role of Market Intelligence* in strategic business decision-making. Market Intelligence has been underutilized to date.
A total of 101 respondents from the largest global and regional companies across North America, from New York to California, Ontario to Texas, answered wide ranging questions on the topic in the annual survey and provided some startling insights. (The total number of responses globally reached 724.)
BIIA Newsletter January 2010 Issue