Lotame has raised another $15 million and will put the money toward developing new technology and expanding its reach. The Series D funding round was led by Sozo Ventures and TrueBridge Capital Partners. Existing investors Battery Ventures, Emergence Capital Partners and RJ Finlay & Co. also contributed. The company has raised a total of $44 million since launching in 2006.
Lotame’s data management platform is used to help marketers more effectively reach their target audience across smartphones, desktop computers, tablets and television. The company is led by former Advertising.com executive Andy Monfried. The company has been pushing for global growhth. Lotame added regional headquarters in London and Singapore in 2013 and made its platform work in Chinese, Japanese, Hebrew and Indian. Lotame also has offices in New York.