Lattice Engines adds the most comprehensive global dataset of installed technologies, making its predictive B2B sales and marketing platform even more powerful
HG Data, one of the global leaders in competitive intelligence on installed technologies, and Lattice Engines, the leading provider of predictive marketing and sales applications, announced today that they have entered into a partnership. This agreement gives Lattice Engines complete access to HG Data’s global dataset of installed technologies to be used as a powerful layer of historic technology usage data within their predictive sales and marketing platform. This new level of company firmagraphics based on current and past installed technologies will give Lattice Engines customers a more accurate, quality feed of net new leads.
Through its partnership with HG Data, Lattice will expand its network of the best content providers, which help create the Lattice Data Cloud, the most comprehensive database of buying signals in the world. Lattice chose HG Data to incorporate installed technology intelligence on a global scale which fuels detailed analyses including ideal customer profiling, market potential, competitive displacement and predictive modeling. HG Data tracks current and past technology installations in over 5,000 categories from over 1,700 vendors in its proprietary datasets.
Lattice’s complete set of marketing and sales applications predicts who will buy, what they are likely to buy and when. As the market leader, Lattice’s proven applications combine billions of buying signals and apply advanced machine learning to help drive predictable marketing and sales performance. Companies of all sizes including Dell, Staples and SunTrust Bank use Lattice to deliver proven value, ultimately resulting in increased conversion rates and accelerated revenue growth. Lattice has headquarters in San Mateo, Calif. To learn more, please visit www.lattice-engines.com and follow @Lattice_Engines.
Source: HG Data Press Release