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Keep It Clean: Address Standardization Data Maintenance for Business Marketers

Business data is said to degrade at the rate of 3% to 6% per month. This means a third of your information on business buyers and prospects may be useless by the end of every year.

The case for data hygiene is clear. But daily maintenance of business-to-business customer information is a never-ending chore. This paper lists some helpful steps you can take to keep your customer data clean, in the areas of address standardization and formatting, file cleaning and updating, company classification and buyer role identification, new customer data collection and verification (online and offline), and capture and maintenance of data supplied by field sales and business partners.

To read the full story click on the link:  WP Keep it Clean 3-06

Courtesy of Bernice Grossman & Ruth P. Stevens

Ruth P. Stevens is a director and contributing editor of BIIA  [email protected]

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