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International Business Machines Corp.: IBM Brings the Power of Analytics to Social Business

IBM (NYSE: IBM) unveiled new software and services that delivers comprehensive networking capabilities to the increasingly social savvy workforce. Now, organizations can apply analytics to their social business initiatives, allowing them to gain actionable insight on social networking sentiment anytime, anywhere and put it to work in real-time.

As part of today’s news, IBM is announcing new cloud services and the next-generation of its social networking platform, IBM Connections. The new software incorporates sophisticated analytics capabilities, real-time data monitoring, and faster collaborative networks both inside and outside the organization through IBM’s SmartCloud services.

Organizations will be able to integrate and analyze massive amounts of data generated from people, devices and sensors and more easily align these insights to business processes to make faster, more accurate business decisions.  By gaining deeper insights in customer and market trends and employees’ sentiment, businesses can uncover critical patterns to not only react swiftly to market shifts, but predict the effect of future actions.

Source:  4-traders.com

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