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Infogroup Acquires Leading Nonprofit Marketing Services Firm

Acquisition of SFS Adds Experienced Talent to Infogroup’s Nonprofit Division

Infogroup announced the acquisition of Specialized Fundraising Services, Inc. (“SFS”).  Lisa Greene, SFS’s founder and a leading industry veteran, will become part of the executive team of the Infogroup Nonprofit Division. The Infogroup Nonprofit Division resides in the Infogroup Media Solutions business unit.

Founded in 2005, Specialized Fundraising Services provides highly personalized “boutique” style direct marketing services to the nonprofit marketplace. Greene, with over 30 years of experience in the direct marketing industry, is a member of the AFP, DMA, and has served on the operating committee for the DMA’s nonprofit council. Greene and her team bring invaluable perspective, expertise and a strong customer orientation.

Lisa Greene and her team will be based out of Spartanburg, South Carolina and Lisa will report directly to Gretchen Littlefield.

About Infogroup’s Nonprofit Division

Infogroup’s Nonprofit Division helps organizations increase donor acquisition and retention through full service integrated marketing solutions including online donor programs, merge optimization, list brokerage and management, advanced analytics and list fulfillment. Having partnered with over 400 nonprofit clients, Infogroup’s Nonprofit Division has developed a well-earned reputation as the pre-eminent agency in the nonprofit space. For more information, visit InfogroupNonprofit.com.

Source:  Globenewswire.com

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