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IMS Health Buys Analytics Firm PharmARC

IMS Health has acquired Bangalore-based PharmARC, which specializes in analytics and other services for the life sciences industry. Terms of the deal were not disclosed.

Along with its HQ in India, PharmARC also has offices in Basel and New Jersey from which it offers analytic solutions to help life sciences clients make decisions relating to their sales and marketing strategies. Founded in 2004, the firm works on all areas of sales and marketing analytics but with a particular focus on market assessment, forecasting and competitive intelligence.

IMS says the deal will give it access to PharmARC’s key opinion leader analytics and social media monitoring capabilities, while also strengthening its business process outsourcing services.

Source:  Mweb.com

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