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How to Clean Up Your Marketing Database

Business-to-business companies are often frustrated by inaccurate customer information. There are steps you can take to keep your data clean and up to date.

The most essential action steps are manual, using processes to enter data correctly in the first place, and to conduct outbound communications to verify its ongoing accuracy.  These steps can then be supplemented by the automated method, which usually means sending your data to an outside service provider for regular clean-up.   The authors sent a sample of 10,000 business records to four leading vendors and share the results.  To read the full story click on the link: 2012-12-27 WP Data Hygiene Pro 3-06

Courtesy of Bernice Grossman & Ruth P. Stevens

Ruth P. Stevens is a director and contributing editor of BIIA.  She can be reached at: [email protected]

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