A pioneer in reporting on the use of enterprise technology, HG Data Company is expanding its geographic footprint in 2015. Initially with its launch in the U.S. in 2010, it became best known for its unique ability in tracking the presence of more than 4000 IT products and technologies at more than 1 million business locations in North America.
Effective next year, the HG Data coverage map is expanding to include 37 additional territories, primarily across APAC and EMEA.
Just as the company does in the U.S., it is going to market through a two-prong effort. “While we continue to sell directly to the largest multinational tech companies, in many territories our focus will be distribution through resellers who have local sales assets,” explained HG Data President Tim Baskerville.
The company leverages natural language processing to determine which specific hardware, software and technology services are deployed within an organization. The most common use case is producing B2B marketing and sales leads.
To feed the voracious appetite of its thousands of algorithms, in specific territories HG Data is also licensing in firmagraphic intelligence and other data categories which are combined with the company’s proprietary industry-specific intelligence.
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HG Data is a member of BIIA