HG Data (www.hgdata.com), a leader in enabling B2B technology companies to target by the installed technology environments, announced it has partnered with rapidly growing start-up, Datanyze (www.datanyze.com), to deliver the most comprehensive and accurate installed technology coverage available anywhere in the world.
The two companies collectively provide coverage across more than 6,000 unique installed technologies. The partnership provides business customers with the scale, accuracy and detail necessary to drive significant revenue gains through highly targeted marketing campaigns, unprecedented competitive business analysis and critical account intelligence for sales organizations. With this combined offering, both companies deliver targeted databases including over 150 categories within enterprise technology. Coverage includes hardware, software and services in sectors as diverse as marketing automation, performance monitoring, e-commerce and networking.
“This partnership is the beginning of a new age in B2B technology sales and marketing. Installed technology data updated daily by Datanyze and HG Data will transform how B2B technology companies go to market,” says Datanyze CEO Ilya Semin.
“Five years from now, there will be two kinds of B2B technology companies: those who are customers of HG Data and Datanyze and have fully embraced the next generation of B2B targeting and account intelligence, and those companies that lag the pack,” says HG Data CEO Craig Harris.
The combined database provides a more comprehensive solution to each company’s existing clients and reduces confusion in the marketplace about this emerging space. “Although the perception might be that our companies are competitors, it’s actually quite the opposite. We complement each other,” says Harris. Semin adds, “The data curation methodologies of each company are world-class and, by chance, tuned to identify different segments of the technology install landscape. Bringing our data sets together was the best thing to do for the marketplace and our customers. Each company now has an extraordinary offering and unequaled value proposition.”
Source: HG Data