HG Data announced a new, multi-year strategic data partnership with the Aberdeen Group, formerly Harte Hanks Market Intelligence. This new partnership will enhance the Aberdeen Group’s targeting and predictive analytics services by enhancing the view of the global technology install base; giving sales and marketing professionals greater actionable insight into organizations’ future purchasing plans as well as Aberdeen’s trusted content designed for all stages of the buyers’ journey to use with the audience.
For more than 40 years, the Ci Technology Database (CiTDB), from the Aberdeen Group, has been the industry’s most trusted source insights on technology decision makers, technology purchase plans and the ability to model specific markets for technology marketers. “This new partnership with HG Data builds on our data quality tradition and enhances on our solution strategy.” says John Dusett, managing director of Aberdeen Group. “The Aberdeen Group has a unique ability to reveal the ideal technology buyers and help tech marketers engage those buyers in a meaningful way. The innovative insights from HG Data make that targeting even more powerful.”
HG Data maintains billions of unstructured documents in a proprietary repository comprised of current web, historic web and offline source files. It then applies 21st-century data science—algorithms, natural-language processing, supervised machine learning, language translation, OCR and proprietary ontologies—for the largest, most accurate dataset of installed-technology intelligence available anywhere.
“At HG Data, we say that our technology and data gives our clients an unfair advantage,” says Chief Revenue Officer Mark Godley. “But in the case of the Aberdeen Group, our detailed and comprehensive technology installation dataset is an ingredient that will contribute and enhances their survey and modeling methods. We are excited to have our dataset as a building block for the Ci Technology Database and believe the real winners in this partnership are the sales and marketing leaders at technology companies that have come to rely on the Aberdeen Group’s CiTDB for their most sophisticated targeting programs.”
About: The Aberdeen Group brings together big data and content marketing services to help technology companies identify their buyers, establish credibility and then engage throughout the buyer’s journey. Since 1969, the proprietary Ci Technology Database (CiTDB) has monitored installed technology, tracked IT decision makers and built predictive spend models and likelihood to buy algorithms. Its datasets cover enterprises, institutions and government operations in North America, Latin America, Europe and Asia-Pacific. Today, the CiTDB is also the intelligence engine for the Aberdeen Group’s targeting and engagement solutions.