Business owners who had been using Places for Business or Google+ will be transitioned to the new platform. There is also an Android app that can be used to manage business information and respond to customer reviews.
“The Internet is connecting more businesses with their people every day. However, our users tell us that finding these loyal customers can be complex and time-consuming. We believe it shouldn’t be,” Google posted in a blog entry.
Google lauds the program as a way for businesses to better understand their customers and cater to their needs. The new system will integrate with Google’s AdWords platform and provide businesses with data about customers and engagement.
Mobile search is an important part of the future for Google, which made its name as a search engine. Desktop search is expected to decline as mobile search grows — a trend that has already had an impact on Google’s revenue.
Google isn’t the only tech company to try to embrace businesses. Yahoo has also made moves to bolster its mobile search offering, partnering with Yelp to provide information that will be similar to the data compiled by Google My Business.