Home » Industry » Digital Media » Experian plc (ADR) : Experian Simmons Announces New Cross-Platform Media Planning Service

Experian plc (ADR) : Experian Simmons Announces New Cross-Platform Media Planning Service

Experian Simmons announces new cross-platform media planning service
Pioneering digital-media panel to link mobile and online activities to thousands of consumer brand preferences, attitudes and behaviors

 Experian ® Simmons SM, part of Experian Marketing Services, announced today the development of Simmons Connect SM, a new cross-platform media planning service that includes the industry’s first digital-media panel that links metered online and mobile activities to thousands of consumer brand preferences, attitudes, lifestyles and behaviors. Simmons Connect will provide marketers with the insights they need in an increasingly fragmented media environment to plan marketing efforts across traditional and emerging digital platforms, including mobile, using a consistent consumer definition.

Source: 4-traders.com

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