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Experian Launches the Next Generation Decision Management Platform in EMEA

Experian logo-homePowerCurve™ provides smarter and faster decisions across the Customer Life Cycle

Experian® announced the EMEA-wide availability of PowerCurve™,a its successful latest generation decision management platform, which is currently being deployed by a number of leading global and regional banks and financial organizations to help them drive profitable growth, ensure sharper risk management and implement higher-performing portfolios using advanced analytics, multiple sources of data and deep customer insight.

According to Experian many organisations are already realising the benefits of PowerCurve™ including:

The Commercial Bank of Qatar, which is now using Experian’s Strategy Management on the PowerCurve™ platform with advanced analytics to deliver large-scale portfolio growth for its retail consumer business. The investment in PowerCurve™ is the first automated decision and analytics deployment by the Commercial Bank of Qatar and is driving extensive portfolio growth, with the acquisition of new profitable customers for its credit cards, personal loans and automotive finance products. Benefits include operational efficiencies and cost savings through efficient decision automation, as well as portfolio revenue through increased activation and reduced delinquency.

The leading Bank in Turkey, Bank Asya, is using Experian’s Customer Management on the PowerCurve™ platform  to deliver a major programme of growth achieved with improved customer risk management strategies that provide greater insight to accurately quantify each customer’s potential lifetime value. In turn the bank is improving profitability by optimising cross-sell and up-sell offers.

About PowerCurve:  As a flexible decision management platform, PowerCurve™ offers a unified set of software products that make the process of creating, implementing and improving customer decisions simpler, more efficient and more user-friendly. The first PowerCurve™ software products — PowerCurve™ Strategy Management, PowerCurve™ Customer Management and PowerCurve™ Originations — are available today.

Source:  Experian

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