Experian Data Quality, a part of Experian Marketing Services and a leading provider of data quality software and services, announced the launch of a new deliverability audit service. The offering leverages a team of seasoned compliance and deliverability experts to provide a comprehensive analysis of a company’s email marketing program and practices. The goal is to identify tactics and/or products and services that can enable companies to increase inbox deliverability and revenue potential.
According to a recent Experian Data Quality study, 66 percent of companies have experienced email deliverability issues in the past 12 months. Experian Data Quality’s deliverability audit provides a comprehensive analysis of a client’s deliverability health and a review of long- and short-term deliverability recommendations. Working with deliverability experts, marketers can ensure they are using best practices to allow more messages to reach subscribers.
To learn more about the Experian Data Quality deliverability audit service, visit http://www.qas.com/services/data-hygiene.htm?tid=3825.
Source: Experian Data Quality