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Experian Adds Site Analytics to Footfall Measure

Experian has partnered with IT firm Hitachi Consulting to add a cloud-based solution called Site Analytics to its Experian FootFall visitor analytics solution. The combination will deliver site and store-network performance measurement.

Experian FootFall helps clients understand their retail sites by providing audited, managed and advanced retail intelligence based on measured visitor behaviour.

Source:  mrweb.com

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