Dun & Bradstreet (NYSE: DNB) announced that it has acquired NetProspex, the Massachusetts-based company that is a leader in B2B professional contact data and data management. The acquisition combines NetProspex’s comprehensive professional contact database with Dun & Bradstreet’s proprietary global business data and analytics.
The combination of Dun & Bradstreet and NetProspex brings best-in-class capabilities to ensure professional contact data sets are accurate, complete and optimized for success. The addition of the NetProspex Workbench data services platform and CleneStep TM methodology to Dun & Bradstreet’s global commercial database will further enable customers to better understand their ideal customers, identify and prioritize opportunities, and grow their business.
“Dun & Bradstreet already provides our customers and partners the most comprehensive view of companies around the world, and now our customers can reach the largest, most accurate set of decision makers and decision influencers,” said Bob Carrigan, president and chief executive officer and director of Dun & Bradstreet. “This acquisition fills a growing need for marketers by providing an actionable view of companies and the people who run them, putting quality relationship insight at the center of their marketing data strategy.”
NetProspex is the smarter B2B data services partner. NetProspex helps marketing and sales organizations optimize their revenue impact by increasing the quality and effectiveness of their marketing data management practices. Hundreds of B2B organizations rely on NetProspex for continuous data management, target market analysis, improved inbound lead intelligence and targeted audience acquisition to fuel high-performing marketing campaigns and accelerate the creation of sales pipeline. For more information visit www.netprospex.com
Source: D&B Press Release