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Demandbase Debuts B2B Marketing Cloud

SCampaign tracking monitors ROI for individual accounts across the funnel.

Demandbase introduced the B2B Marketing Cloud, a subscription-based platform that the company claims is the first to tie acquisition costs for target accounts to revenue.  The cloud’s centerpiece, Performance Manager, is a dashboard that allows marketing executives to view campaign performance for individual accounts across the sales funnel.

“We have helped some of the largest cloud companies in the world drive their own B2B marketing efforts,” said Demandbase CEO Chris Golec in unveiling the new service at the company’s Marketing Innovation Summit for B2B in San Francisco. “With the B2B Marketing Cloud, our solutions help.

Source:  dmnews.com

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