LiveRamp, an Acxiom company, and Datalogix announced an expansion of their partnership, which now runs through the end of 2017. Under the terms of the agreement, Datalogix will continue to leverage LiveRamp as an important partner for data onboarding services used to connect its syndicated and custom segments and its clients’ first-party data assets to digital media.
“LiveRamp has been a valued partner for several years, as our business has scaled to support over 80% of the Ad Age 100 advertisers,” said Eric Roza, CEO of Datalogix. “The expansion of this partnership demonstrates our confidence in their ability to continue to scale with us into the future. Acxiom’s renewed commitment to openness since acquiring LiveRamp paves the way for new partnership possibilities, as well, and we look forward to doing more with Acxiom in 2015.”
“Extending this strategic partnership with Datalogix further reinforces Acxiom’s mission to provide an open onboarding service that connects and powers the entire digital marketing ecosystem,” said Scott Howe, chief executive officer and president of Acxiom. “We are focused on enabling better one to one marketing at scale for clients and partners alike, and this announcement represents yet another critical step in turning our vision into reality.”
Datalogix provides core infrastructure for data-driven marketing by connecting offline consumer spending with online advertising. It helps leading brands reach audiences of buyers across display, online video, mobile and social and quantify the sales impact of digital marketing campaigns. The Company’s expertise spans the major consumer segments, including Retail, CPG, and Automotive. For more information, please visit:http://www.datalogix.com.
LiveRamp, an Acxiom company, connects data across more than 120 digital marketing applications and media platforms. By onboarding customer data into the targeting, measurement, and personalization products developed by our partners, we help leading brands eliminate data silos and run more efficient marketing programs. For more information please visit www.LiveRamp.com.
Source: Acxiom Press Release