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Clients Unify Consumer and Business Lending with CRIF Lending Solutions

Gone are the days when a bank’s business and consumer lending had to operate independently. Clients choose CRIF ACTion to automate workflow for business and consumer lending

The ACTion division of CRIF Lending Solutions has announced partnership agreements with some of the most emerging banks in the industry. This latest group of partners includes Birmingham, Ala.-based Cadence Bank, Fargo, N.D.-based Gate City Bank, and York, Pa.-based PeoplesBank, A Codorus Valley Company.  These banks needed access to a platform that would drive portfolio growth for business and consumer lending, and CRIF ACTion offers the tools needed to achieve those goals.

The newest release of CRIF ACTion (v5.2) is receiving rave reviews from existing clients for its newest features that amplify a bank’s ability to maintain regulatory compliance and streamline workflow. ACTion allows one system to capture the necessary consumer data to decision a simple auto loan or the financial statements needed to decision a business line of credit. It can handle multiple applicants, owners, and products on one application, which makes it easy to cross-sell between product lines. ACTion provides one reporting database and simple administration across business lines.

Gone are the days when a bank’s business and consumer lending had to operate independently. ACTion can bring them together and leverage efficiency. This additional functionality will help loan officers increase throughput and more effectively process loans.

“The market is responding well to the CRIF ACTion product, and we are proud to announce these new clients,” said Kyle Kehoe, President, CRIF ACTion. “We built CRIF ACTion from the ground up with the idea that banks want to leverage efficiency across both consumer and business lending departments. Using one system for both product lines helps reduce overall cost and improve visibility of the entire loan process for the bank.”

Source: CRIF Lending Solutions

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