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Marketing & Sales Information

Veda Acquires KMS Data in NZ Delivering on its Growth Strategy for Marketing Services

Veda announced the acquisition of New Zealand data and analytics company KMS Data.  The investment is part of Veda’s growth strategy for its Marketing Services division, Inivio, and provides a platform to extend Australian solutions to the New Zealand market. KMS Data will be re-named Inivio New Zealand. KMS Data is a key player in the New Zealand consumer marketing ... Read More »

Dun & Bradstreet Q2 2014 Revenues Up 2%

Core revenue for the second quarter of 2014 was $393.0 million, up 2% both before and after the effect of foreign exchange, as compared to the prior year similar period. Core revenue results for the second quarter of 2014 reflect the following by solution set: Risk Management Solutions revenue of $255.9 million, down 1% year over year both before and after the effect ... Read More »

Infogroup’s Salesgenie Unveils Sales and Marketing Solution for SMEs

Salesgenie, the cloud-based sales and marketing solution from Infogroup announced a substantial expansion of its platform to include lead management, dialer and email marketing capabilities.   Infogroup claims that it is the first fully integrated sales and marketing tool for small businesses on the market.  Salesgenie customers, which range from small mom-and-pop operations to FORTUNE 100™ corporations, can leverage a single solution ... Read More »

Dun & Bradstreet Partners with Creative Agency Droga5 to Reinvent Its Brand Purpose, Values and Visual Identity

Dun & Bradstreet has tapped Droga5, a New York-based advertising agency, as their creative agency of record. Driven by Dun & Bradstreet’s new global strategy, the company’s brand purpose, values, image and identity will be reinvented. Droga5 has been charged with everything from driving a new brand purpose and strategy to creating a new modern look and feel for Dun ... Read More »

Experian Marketing Service Unveils Comprehensive End-to-End Marketing Suite

The Experian Marketing Suite enables brands to create and deliver authentic customer experiences across all interaction points Experian Marketing Services launched the Experian Marketing Suite .  Unveiled at Experian Marketing Services’ 2014 Client Summit in Las Vegas, Nevada, the Marketing Suite is a cohesive end-to-end marketing solution that enables brands to create and deliver authentic customer experiences every time, in any channel and ... Read More »

Acxiom Appoints Kerry Hatch As Chief Operating Officer, Global Client Services

Leads Sales Strategy, Operations and Deal Development Acxiom® appointed Kerry Hatch as Chief Operating Officer, Global Client Services, further strengthening its executive bench. Hatch, a world-class executive with a solid track record of transforming and leading successful business operations, will report to Nada Stirratt, Acxiom’s Global Chief Revenue Officer, and will be responsible for global revenue strategy, deal development and ... Read More »

B2B Marketing is Falling Down on the Job – The List of Oft-forgotten B2B Marketing Imperatives

Ruth Stevens, BIIA’s Director, recently commented on failings in B2B Marketing: I heard a horror story the other day from a consumer packaged goods executive ranting about a meeting with a vendor.  “I gave the guy an appointment, and he spent the whole time presenting his product,” she said.  “[He] never asked me a thing about my situation, and what ... Read More »

Experian Q1 Revenues (fiscal 2015) Up 4% (3% Organically)

In the three months to 30 June 2014, total revenue from continuing activities increased by 4%, at constant exchange rates growth was 3% and organic revenue was unchanged. The difference relates mainly to the acquisitions of The 41st Parameter (41st Parameter) and Passport Health Communications (Passport) and to the translation effect of the movement in British pound sterling relative to ... Read More »

Acxiom Completes LiveRamp Acquisition

Connects the Entire Marketing Ecosystem Acxiom® has completed its previously announced acquisition of LiveRamp, Inc., a leading service for onboarding customer data into digital marketing applications.  Together, Acxiom and LiveRamp become the industry-leading solution for bringing offline customer data online with better matching, more connectivity and faster onboarding.  The combination accelerates Acxiom’s vision of a connected ecosystem that delivers true ... Read More »

Salesforce.com Announces Strategic Partnership with Deutsche Telekom and Invests for Growth in Germany

Deutsche Telekom and Salesforce.com Now Strategic Partners in DACH (Germany, Austria, Switzerland).  Salesforce.com has selected Deutsche Telekom’s corporate customer unit T-Systems as the provider for the previously announced data centre in Germany, which will be powered 100 percent by renewable energy sources. This new data centre, salesforce.com’s first in Germany, is expected to support the company’s cloud computing services across ... Read More »

Business Information Agency (BIA) Georgia Ramps Up its Services

“Business Information Agency” (BIA) that is the largest provider of business information in Georgia via its online “Business Catalogue” (www.bcat.ge) – has been a member of BIIA since 2013.  BIA reports that various rapid changes have taken place in the company for the last year. BIA has become aware that a vast number of Georgian businesses lack adequate personnel to effectively ... Read More »

Cerved Launches IPO

Cerved made its debut on the Milan bourse on June 24 2014 with a stock market value of 995 million euros ($1.3 billion).  During the placement Cerved has collected approximately euro 490 mln with a market capitalization of approximately 995 million Euros. Banca IMI acted as sponsor and UniCredit as Head of the placement. Mediobanca and JP Morgan were the ... Read More »

Creditreform Germany Reports 2013 Revenues Flat

Creditreform Germany reported domestic revenues of Euro 491 million for 2013 versus Euro 493 in 2012 (-.4%).  Worldwide revenues were Euro 547 million in 2013 versus Euro 551 million in 2012 (-.7%).  Unfortunately Creditreform no longer provides a revenue breakdown for its subsidiaries.   Without a breakdown of its services it is difficult to determine which services grew and which are ... Read More »