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Marketing & Sales Information

Dun & Bradstreet Third Quarter 2014 Revenues Up 1%

Achieving the Fourth Consecutive Quarter of Revenue Growth Dun & Bradstreet (NYSE: DNB) core and total revenue for the third quarter was US$ 417.1 million, up 1% year over year, before the effect of foreign exchange (up 2% after the effect of foreign exchange). Operating income before non-core gains and charges of $107.4 million, down 16% from the prior year ... Read More »

D&B Joins Salesforce Analytics Cloud Ecosystem

Dun & Bradstreet Joins New Salesforce Analytics Cloud Ecosystem to Integrate Best-in-Class B2B Content and Analytics Dun & Bradstreet announced it has joined the Salesforce Analytics Cloud ecosystem to enable customers to instantly access actionable content and analytics with the Salesforce1 Platform. Utilizing Dun & Bradstreet’s global content and analytics capabilities through the Salesforce Analytics Cloud will empower organizations to ... Read More »

HG Data & Datanyze Deliver Unfair Advantage

HG Data (www.hgdata.com), a leader in enabling B2B technology companies to target by the installed technology environments, announced it has partnered with rapidly growing start-up, Datanyze (www.datanyze.com), to deliver the most comprehensive and accurate installed technology coverage available anywhere in the world. The two companies collectively provide coverage across more than 6,000 unique installed technologies. The partnership provides business customers ... Read More »

Infogroup Targeting Solutions Launches Multinational Database

Infogroup Targeting Solutions introduces Sapphire” International, a new multinational B2B Marketing Database. With coverage of over 5 Million business professionals worldwide, Sapphire International provides actionable postal and email addresses, phone numbers and powerful selection criteria; making it the go-to marketing resource for global marketers everywhere. “Sapphire International features several unique, response driven data sources that when combined create a powerful ... Read More »

Dun & Bradstreet and Lattice Engines Announce Strategic Partnership

Dun & Bradstreet (NYSE: DNB) and Lattice Engines, a fast-growing provider of cloud-based predictive marketing and sales applications, announced a strategic partnership. Together the two companies will provide businesses with the data, insights and analytics required to identify which of their customers or prospects are most ready to buy. As a result, businesses may be able to increase conversion rates and deal ... Read More »

Demandbase Expands Operations

Demandbase, Inc. announced the expansion of its East Coast headquarters in New York City, a new European cloud infrastructure and the addition of two senior level executives.  The two new senior executives: Frank Matticola, Vice President of Media Sales, and Tat Ng, Senior Vice President of Engineering, join a workforce that has grown by more than 50% in 2014. These ... Read More »

Six Great Blogs for B2B Marketers

Ruth Stevens comments on thought leaders of B2B marketing. In our fast-changing marketing world, a smart B2B practitioner keeps up to date by learning from thought leaders.  While this used to mean reading business books and magazines, today it means blogs.  We’ve all heard the stats about blog proliferation.  A new blog launched every six seconds—or whatever.  And there is ... Read More »

Acxiom and DMG Announce A Strategic Alliance

DMG Solutions, a veteran player in the multicultural media/marketing space, and Acxiom®, an enterprise data, analytics and software-as-a-service company, have entered into an agreement to launch a full suite of data-driven services under the “DMG powered by AOS™ (Audience Operating System™)” umbrella. AOS –Acxiom’s proprietary tool created to address the marketing disconnect by accomplishing true 1 to 1 marketing at ... Read More »

Bisnode Launches New Platform for Growth

Announces new group management team Bisnode is taking the next step on the road to market leadership in decision support.  In order to achieve the goal of helping the customers make smart decision Bisnode has launched a strengthened organization that will add customer value via new corporate IT- and product innovation platforms. Bisnode Group management is now set up with ... Read More »

Experian Launches Real-time Data Enhancement Product

Experian Data Quality, a part of Experian Marketing Services and a leading provider of data quality software and services, announced the launch of business data within its real-time data enrichment platform.  The offering leverages Experian Business Information Services’ extensive data resources to provide a deeper understanding of businesses at the point of interaction for improved lead routing and marketing personalization. ... Read More »

Dun & Bradstreet and Oracle Partner to Bring B2B Data to Oracle’s Cloud Solutions

Oracle (NYSE:ORCL), and Dun & Bradstreet (NYSE:DNB) announced they have partnered to extend Oracle’s Data-as-a-Service (DaaS) offerings by integrating Dun & Bradstreet’s commercial business, social and professional contact data into Oracle’s cloud applications.  The strategic relationship is an extension of both companies’ shared goal to enable their customers to make smarter, more informed decisions across the enterprise. “Today’s customers are seeking solutions that ... Read More »

Veda Partners with IBM

IBM (NYSE: IBM) announced it has signed a five-year multimillion dollar agreement with Veda (ASX: VED), a provider of credit information and analysis in Australia and New Zealand.  The agreement extends Veda’s existing strategic outsourcing relationship with IBM, which continues to provide Veda with a highly reliable and resilient infrastructure, and now includes cloud services. “The contract reflects the deep partnership between IBM ... Read More »

B2B Marketers Still Struggle with Lead Nurturing

Important Message to our B2B Marketing Professionals from Ruth Stevens. I thought it was widely understood by now that staying in touch with a prospect who has shown some interest in your product or service can triple, even quadruple, lead-to-sales conversion rates.  But a new study from Bizo and Oracle Marketing Cloud suggests that business marketers are still struggling to get the ... Read More »

Dun & Bradstreet Names Technology Veteran Curtis Brown New Chief Information Officer

Dun & Bradstreet (NYSE:DNB) announced the appointment of Curtis Brown to the role of Chief Information Officer (CIO), reporting to Chief Operating Officer Josh Peirez, effective immediately.  Brown, who most recently served as Global Chief Technology Officer at AOL, assumes global responsibility for Dun & Bradstreet’s expanding portfolio of technology, proprietary data and related intellectual property. “As we continue to innovate ... Read More »

Experian Data Quality Launches Deliverability Audit Service

Experian Data Quality, a part of Experian Marketing Services and a leading provider of data quality software and services, announced the launch of a new deliverability audit service. The offering leverages a team of seasoned compliance and deliverability experts to provide a comprehensive analysis of a company’s email marketing program and practices. The goal is to identify tactics and/or products and services ... Read More »