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Marketing & Sales Information

What the Growth of Inside Sales Means to B2B Marketers

I heard an arresting comment at the LeadsCon conference in New York in August.  The speaker claimed that inside sales has outstripped outside sales in B2B, a statistic that both surprised me and got me thinking.  Turns out, the statement was based on a recent study showing that inside sales is growing 7.5%, compared to field sales at only 0.5%, and that as ... Read More »

Bürgel Launches Manager Network Powered by Axon Insight

Germany based Bürgel announced the launch of BÜRGEL MANAGER NETWORK powered by Axon Insight.  For companies the Bürgel Manager network is a Web-based service, which provides a graphic illustration of how top-decision makers are linked with their own top contacts. Essentially the new service answers questions such as:  Who is conductiong business with whom and how are they networked?  Do ... Read More »

HG Data Expands Coverage Footprint to Asia-Pacific and Europe

A pioneer in reporting on the use of enterprise technology, HG Data Company is expanding its geographic footprint in 2015.  Initially with its launch in the U.S. in 2010, it became best known for its unique ability in tracking the presence of more than 4000 IT products and technologies at more than 1 million business locations in North America. Effective ... Read More »

Harte Hanks Appoints Rick Carbone as SR VP Operations

Harte Hanks has announced the appointment of Rick Carbone to the position of Senior Vice President of Operations of its Customer Interaction division. In his new role, Carbone will lead a team delivering the services that drive increased levels of customer engagement for Harte Hanks’ clients.  Under Carbone’s lead, the Operations team will support clients with effective and consistent delivery of marketing insight, strategy and ... Read More »

Harte Hanks Q3 2014 Revenues Flat

Harte Hanks third quarter 2014 revenues of $134.1 million were relatively consistent with the $135.0 million of revenues in the same quarter last year. Customer Interaction revenues were $121.1 million compared to $121.3 million in the same quarter last year. Within Customer Interaction, our Financial Services vertical grew from increased credit card solicitation and home equity loan generation activity. In ... Read More »

Equifax Q3 2014 Revenue Up 7%

Equifax Inc. reported revenue from continuing operations of $613.4 million in the third quarter of 2014, a 7 percent increase from the third quarter of 2013 and a 8 percent increase in local currency.  Local currency fluctuations against the U.S. Dollar negatively impacted the revenue by $5.6 million in the third quarter of 2014. Third quarter diluted EPS from continuing ... Read More »

Experian First Half of 2014 Revenues Up 4% (constant currency)

Experian reported first half of 2014 total revenue of US$2.4bn (2013: US$2.3bn).  Growth from continuing activities was 4%. There was no change in organic revenue.  Total revenue from continuing activities up 5% at actual exchange rates. Total EBIT from continuing activities of US$627m, up 3% at constant exchange rates. Total EBIT from continuing operations was also US$627m up 3% at actual ... Read More »

Acxiom Hires Key Executives

Appoints Recognized Leading Executives to Drive Growth of Global Analytics and Consulting Business, and Award-Winning Digital Impact;  New leader for West Coast Also Named Acxiom® announced three strategic hires, further strengthening its executive bench. Peter Davis joins as group vice president, global consulting and analytics.  He joins Acxiom from BCG consulting and also served as an advisor for McKinsey. Additionally, ... Read More »

HG Data Private Vendor Watchlist Profile: Value-Added Content Through Advanced Data Science

IDC recently published a report on HG Data.  The IDC Insight analyzes HG Data, a company playing in the value-added content market, and reviews key success factors: market potential, products and services, competitive edge, customers, and corporate strategy. Detailed sub-questions make up each of the five success factors, which are assigned a value from 1 (weak) to 4 (strong). Leveraging ... Read More »

Bisnode Acquires Remaining Minority Interest in Bisnode MatchIt

Bisnode has acquired the remaining shares in the Norwegian marketing solutions business Bisnode MatchIT.  Following the transaction, Bisnode is fully integrating all operations to leverage economies of scale and market leadership in the Nordic market. In May 2011 Bisnode acquired 90.1 per cent of the shares in Norwegian Lindorff Match.  Following the acquisition, Bisnode integrated the business into its existing ... Read More »

Apptus Technologies Joins Demandware LINK

As part of its expansion strategy, the Swedish software provider Apptus Technologies announced that it has become a Demandware LINK Technology Partner, joining a best-of-breed community committed to accelerating the adoption of innovative commerce technologies that are complementary to the Demandware® Commerce platform.  Through the LINK Technology Partner Program, Apptus Technologies has developed a pre-built integration between Apptus eSales and ... Read More »

NetProspex Ranked in the Top 10 Places to Work by the Boston Globe

NetProspex has been ranked 10th in the midsize business category of the Boston Globe’s annual list of the Top Places to Work in Massachusetts. This recognition is another in a long line of recognition NetProspex have received from prestigious award programs including Inc.’s 500/5000 and the Boston Business Journal’s Innovation All Stars. These are all huge honors, of course, but ... Read More »