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Marketing & Sales Information

TRA and Experian Partner for TV / Auto Data Link

US media measurement and analytics firm TRA and auto market intelligence provider Experian Automotive are the latest partners to link TV audience data and automotive buying. ‘Media TRAnalytics TV Auto Ratings’ will automatically match auto registration with TV data at the household level. TRA’s patented Media TRAnalytics solution currently matches second-by-second TV tuning data from set-top boxes in 2.2 million ... Read More »

Experian QAS Launches New Medical and Insurance Compliance Tool

Experian(R) QAS(R), a part of Experian Marketing Services and a provider of address verification software and services, today launched QASmedWatch(SM), an online medical and insurance compliance tool that allows companies to search for medical professionals who have either opted out or been excluded from federal funding programs. The service enables more flexible and intelligent searching of sanctioned lists, decreasing the ... Read More »

EuroContactPool Launched by Bisnode

Bisnode has now launched the B2B database EuroContactPool on the European market and can thereby meet rising demand from multinational corporations for pan-European market information.  By launching the product across all of the Group’s European countries, Bisnode can enhance its total offering by combining local expertise with its international strength. EuroContactPool, ECP, is one of Europe’s fastest growing and most ... Read More »

Experian Reports another Strong Quarter with 12% Revenue Growth

Experian issued an Interim Management Statement that includes an update on trading for the three months to 31 December 2011.  Notwithstanding poor economic climate in its core US and UK markets, the company presses ahead with an aggressive acquisition strategy.  Third quarter results were buoyed by over 30% revenue growth due to acquisitions. Commenting on the performance of Experian, Don ... Read More »

InboundScore: A New Tool to Prioritize Inbound Sales Leads

InboundScore is a new startup company which turns inbound website sales leads into a prioritized queue of rich prospect profiles with up to 25 pieces of actionable contact and company data.  It is inviting prospects to sign up to a free Beta test.  When the public launch comes later in the year, InboundScore will start at $29 per month, with ... Read More »

McGraw-Hill Financial Communications Delivers More Flexibility, Efficiency & Cost Savings to Marketing Professionals

McGraw-Hill Financial Communications (MHFC) announces the launch of Tailored Articles, a cost-effective marketing tool to help companies to communicate quickly and efficiently with financial consumers using your own unique language and framing. Users can tap into an online repository of pre-written articles and then customize their product and marketing messages by integrating their own proprietary content. The articles cover a ... Read More »

Experian plc (ADR) : Experian Simmons Announces New Cross-Platform Media Planning Service

Experian Simmons announces new cross-platform media planning service Pioneering digital-media panel to link mobile and online activities to thousands of consumer brand preferences, attitudes and behaviors  Experian ® Simmons SM, part of Experian Marketing Services, announced today the development of Simmons Connect SM, a new cross-platform media planning service that includes the industry’s first digital-media panel that links metered online ... Read More »

After the “Go-Go Days” Part 4 Business Information – The Current State of Play

BIIA has asked Phil Cotter, an expert in the consumer and commercial credit information industry and BIIA’s newest contributing staff writer, to express his views about the shape of the credit information industry post financial crisis and how the major players intend to grow their business. Part three was published in recently in the BIIA News Section on www.biia.com and ... Read More »

Database101 Sets Up ResearchUSA

Database101 – the firm set up by sacked Infogroup founder Vinod Gupta in 2010 – has opened ResearchUSA, a business dedicated to managing its parent’s proprietary business database. As part of the launch, the firm plans to hire 60 researchers for its new call center. The ResearchUSA team, consisting of individuals who have worked with Database101 over the last two years to ... Read More »

Bisnode Strengthens Core Business in Nordic Region

Bisnode is following its strategy to streamline and focus on its core business. The market position in Denmark is being strengthened through the acquisition of 51 per cent of the shares in InfoDirekt AS, a leading provider of services for consumer marketing. InfoDirekt helps companies in Denmark to find, maintain and develop their customer relationships by offering effective marketing information ... Read More »

Sinotrust Launched DealerMapTM—China’s First Automotive Network Management Analysis Solution

Sinotrust, China’s leading automotive marketing solutions provider, launched the DealerMapTM–automotive network management analysis solution on December 13.  The China passenger vehicle dealer network database of DealerMapTM covers the information about 20,000 authorized dealers from more than 100 JV, domestic and imported brands that is collected and updated by Sinotrust since 2005. To read the full story click on this link: Sinotrust ... Read More »

BISNODE Appoints Lars Pettersson as CEO

Lars Pettersson has been appointed as the new President and CEO of Bisnode. Lars is currently Managing Director of the IT company Atea’s Swedish operations and a member of Bisnode’s board of directors. Lars Pettersson has wide-ranging experience from the IT industry and comes more recently from Atea, a market-leading supplier of systems integrations in the Nordic and Baltic regions, ... Read More »

Secrets to Tackle Chinese Automotive Market Shifts

After being the world’s No.1 in 2009 and 2010, the Chinese automotive market is now facing a totally different situation. The ever-widening European Debt Crisis, the continuous gloom in the global economy, the interim shortage in auto supply caused by the Japanese earthquake and the withdrawal of the government stimulus policies one after another, all this brings an end to ... Read More »

The China Automotive Consumer Trends Report – Jing-Jin-Ji City Cluster Jointly Released by Sinotrust and Auto.Sohu

Sinotrust and Auto.Sohu jointly published the China Automotive Consumer Trends Report—Jing-Jin-Ji City Cluster on November 9. By analyzing consumers’ demographic and social characteristics, and car-purchasing, using and repurchasing behaviors, the Report interprets the purchasing characteristics of auto customers in the Jing-Jin-Ji city cluster. To read the full report click on the attachment: Sinotrust company news_The China Automotive Consumer Trends Report -Jing-Jin-Ji ... Read More »