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Marketing & Sales Information

Where is B2B Data-driven Marketing Headed?

Data drives B2B marketing today, and it’s a fast-evolving arena.  New tools, new technologies, and most importantly, new buying behavior among businesses—these changes are accelerating the pace and driving new directions for B2B data-driven marketing.  In preparing my new book on the subject—to be published in June of 2015—I had a chance to speak to a variety of brilliant thinkers ... Read More »

Harte Hanks Acquires 3Q Digital, Inc.

Harte Hanks announced the acquisition of privately-owned 3Q Digital, Inc., a leading digital marketing agency, adding pace towards achieving Harte Hanks’ strategic goal of leadership in customer interaction. The transaction closed on March 16, 2015. Under the terms of the definitive agreement, Harte Hanks paid an initial sum with additional consideration payable upon the achievement of challenging performance goals over ... Read More »

Troubleshooting Your B2B Marketing Data Problems

Business-to-business data continues to challenge marketers, who need to identify and communicate with customers and prospects, but who run into thorny issues every day.  Problems range from duplicates, to key-entry errors, to missing data elements, and beyond.  Recently, Bernice Grossman and I worked with a group of savvy B2B marketers at a DMA conference to compile a list of difficult data problems. Here are ... Read More »

Dun & Bradstreet Ushers in a New Era

Brand Modernization Underscores Impact of Data on Growing Business Relationships Dun & Bradstreet (NYSE: DNB) unveiled a new brand purpose, values, tagline and logo as part of a major brand modernization effort.  The company’s new creative expression and tenets are rooted in a data inspired, relationship-driven approach, bolstered by the new tagline: “Growing relationships through data.”  The work was created in collaboration ... Read More »

BOL Revenue Up by 13%

Bangkok-listed business information provider, Business Online (BOL) reported 2014 revenues of US$14 million, up 13% year-on-year.  Income in the year decreased by 12%, down to US$2.4 million.  Diluted earnings per share in 2014 were Baht 0.10 (US$0.0030). More than half of BOL’s revenues were generated through its flagship online information service, amounting to US$7.0 million.  This represents a 10% decrease from ... Read More »

Named Account Marketing: New Tools to Reach a Limited Universe

Some B2B marketers know exactly what accounts are in their target market. What a luxury! These marketers can eliminate the old “spray and pray,” and focus all their attention and investment in a finite universe of prospects and current customers. It’s almost like mass customized selling, with maximum coverage and minimal waste. Best of all, a number of new tools ... Read More »

Global 5000 Database now at 4,500 Active Record

At the end of December 2014, Global 5000 closed the year with 4,506 active records in the database. The total revenue now represented by The Global 5000 companies exceeds $53 trillion – an amazing concentration of size and buying power in one marketing database. During the year, the company added 209 companies and removed 81 others as companies merged, were ... Read More »

Dun & Bradstreet Q4 Revenue Up 4% – Full Year 2014 Up 2%

D&B reported 2014 full year revenue of US$1,681.7 million up 2% from prior year.  Fourth quarter revenue was US$ 489.8 up 4% before and 3% after the effects of foreign exchange.  North American core and total revenue was $379.9 million, up 4% year over year both before and after the effect of foreign exchange. Asia Pacific core and total revenue ... Read More »

Dun & Bradstreet Acquires NetProspex

Dun & Bradstreet (NYSE: DNB) announced that it has acquired NetProspex, the Massachusetts-based company that is a leader in B2B professional contact data and data management. The acquisition combines NetProspex’s comprehensive professional contact database with Dun & Bradstreet’s proprietary global business data and analytics. The combination of Dun & Bradstreet and NetProspex brings best-in-class capabilities to ensure professional contact data sets are accurate, complete ... Read More »

Infogroup Launches Integrated Marketing Solution for B2B Data Needs

New Sapphire suite of products includes expanded database of 140 million prospects and integrated solutions for list services, data verification and appending, and analytics Infogroup Media Solutions launches integrated marketing solutions providing marketers access to information on nearly every business decision-maker in North America.  The new Sapphire suite of products, which combines several Infogroup platforms into a one-stop shop for ... Read More »

HG Data in Partnership with InsideView

HG Data Makes InsideView’s Market Intelligence Platform Even Smarter with Installed Technology Dataset.  InsideView’s market intelligence platform to be turbocharged with HG Data’s installed technology intelligence of more than 8 million products at over 1.3 million companies worldwide HG Data announced that InsideView, a pioneer in sales and marketing intelligence, has entered into an OEM agreement with HG Data. InsideView ... Read More »

Equifax UK Introduces Segmentation Tool

Equifax UK has introduced a consumer segmentation tool so wealth and investment professionals can more accurately target consumers.  Equifax Investor Profiles groups consumers into 12 distinct and separate ‘clusters’ and is based on more than £345 billion of actual sales of life, pension and investment products data. The tool works by grouping postcodes into similar characteristics based on investment activity, household ... Read More »